Custom Marketing Solutions | AI Optimizations

For owners of small- to mid-sized B2B companies who want clarity, confidence, and control over their marketing.

Marketing can be complex and confusing. Most companies don’t struggle with marketing because they lack effort; they struggle because they don’t know where to focus resources to produce the greatest ROI.

After 25 years leading marketing for firms of every size and across industries, I’ve seen what works—and what doesn’t. Marksense focuses on growth and delivers custom the strategies and tactics that will enable each company to hit its revenue goals.

It’s marketing that makes sense because it’s based on evidence, experience, and effectiveness.

If you’re like most B2B owners, marketing feels like trying to navigate in the fog.

You’ve hired agencies, bought software, tried new tactics—but the path never seems clear. Without an expert guide, AI just adds to the confusion.

The problem with marketing is there are a vast array of strategies and tactics available, but only a select few are right for your firm to increase revenue and provide a return on marketing spend. Which ones should you choose and how much should you invest?

Tactical agencies focus on what they know best—website, SEO, video, etc. You need a partner with the experience to strategically develop a marketing effort that will produce results for your firm.

Marketing works only when it’s aligned with business strategy, grounded in data, and executed with creativity and discipline.

Based on 25+ years of B2B experience, Marksense will:

Assess your business goals and marketing budget.
Develop a marketing strategy and tactical plan to hit your goals, focusing on only those marketing tactics that will produce the greatest return for your spend.
Work hand-in-hand with your marketing team to implement the plan effectively, using vetted partners to fill in any resource gaps.
Develop a dashboard and metrics so you can clearly see how—and why— your marketing efforts are producing results.

Marketing works only when it’s aligned with business strategy, grounded in data, and executed with creativity and discipline.

Based on 25+ years of B2B experience, Marksense will:

Assess your business goals and marketing budget.
Develop a marketing strategy and tactical plan to hit your goals, focusing on only those marketing tactics that will produce the greatest return for your spend.
Work hand-in-hand with your marketing team to implement the plan effectively, using vetted partners to fill in any resource gaps.
Develop a dashboard and metrics so you can clearly see how—and why— your marketing efforts are producing results.

Marketing clarity built on 25 years of experience helping B2B firms exceed their growth goals.

I’ve led teams and campaigns across industries—from startups to national firms—so I know how to adapt proven strategies to different stages of growth.

A former salesperson, I work hand-in glove with sales on marketing that drives revenue growth.

And as head of marketing for a software firm that was an early adopter of AI, I work with your team to cut through the hype and use AI to supercharge your marketing.

When you work with Marksense, you get a partner who combines practical experience with fresh thinking—powered by data, AI, and a deep understanding of what drives B2B growth.

marksense.ai

Custom marketing solutions that make sense.

Marketing that Makes Sense

The Problem

The Solution

Why Marksense

Marketing clarity built on 25 years of experience helping B2B firms exceed their growth goals.

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